Best Mate

'Best mate' challenges young drivers to take responsibility for the safety of their passengers - and reminds them of the potentially terrible consequences when things go wrong on the roads.

The campaign was developed out of a study carried out in 2007, which showed that the thing young drivers fear most is killing or maiming someone travelling with them as a passenger while they are driving.

The campaign is designed for use in pubs and nightclubs and educational establishments - places where young people come together in numbers.

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