Rebrand
Prior to April 2009, Road Safety GB was known as LARSOA (Local Authority Road Safety Officers' Association) - a clumsy name that was hard to remember and hampered the association's progress.

We worked in partnership with the association to develop its new name and brand. Our role covered putting forward suggested names, designs for the brand, managing stakeholder consultation, refining the brand design, and then launching the new brand.

The rebrand has been heralded an unqualified success and the association's profile has risen dramatically as a result.

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